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Identity
Creative Direction
Art Direction
Wireframes
Illustration
Typography
Web Design

Extension Works

Extensions Works sell plug-ins and add-on’s developed for Wordpress by eCommerce platforms such as Jigoshop, Woo Commerce, and WP eCommerce focussing on the needs of eCommerce functionality. Extension Works weren’t happy with their online presence both visually and functionally so the brief involved a visual brand overhaul and a new online experience.

Extension Works

Extensions Works sell plug-ins and add-on’s developed for Wordpress by eCommerce platforms such as Jigoshop, Woo Commerce, and WP eCommerce focussing on the needs of eCommerce functionality. Extension Works weren’t happy with their online presence both visually and functionally so the brief involved a visual brand overhaul and a new online experience.
Identity
Creative Direction
Art Direction
Wireframes
Illustration
Typography
Web Design
Creating a visual language
A consistent balance of playful colour, illustration, and type was used to build the language. Full-colour icons were used for product categories. Detailed illustrations were used for article/page features. The identity took the concept of chain ligatures and lent it’s stylisation to illustrated typographic headings.
Landing page
The site targets Wordpress, Woo-Commerce, and Jigoshop developers along with tech-savvy small business users looking to build functional eCommerce sites. The homepage is made up of a slider for feature products, a product search module, 3 x info modules encouraging customer security, and a subscription module for the latest news.
E-Commerce
Product pages were broken down into a high-level product description, an instructional module with a step-through slider demonstrating how to install the plugin, product feature highlights, important plugin information, and two “Add to Cart” call to actions at the beginning and the end of the page.
Next Project

Qemo

Next Project

Qemo