Case Study - Quiva

Identity
Creative Direction
Art Direction
Photography
Illustration
UI/UX Design
Print

Quiva Surfboard Racks

Quiva produces multi-tiered, eco-friendly surfboard racks. The brand wanted to create a visual presence catering to the likes of passionate shortboard surfers looking for not only quality surfboard storage, but a chance to give back and support the environment they play in.

Quiva Surfboard Racks

Identity
Creative Direction
Art Direction
Photography
Illustration
UI/UX Design
Print

Brand Culture

The start-up’s deliverables of playful logotypes, surf-related icons, a stunning range of photography and a one-page eCommerce site helped drive the outcome of product presence and online orders for production. It was important to capture the crossover from water to modern residential lifestyles while paying homage to traditional surf culture. Through in-house product photography and a team-up with internationally acclaimed photographer Russell Ord we kept this in check.

One Page Web Design

A one-page online solution was chosen for two reasons. One - ease of usability for the demographic. Two - visual aesthetic approach. The tie in of the brand’s values and the product’s features blend into the coastal surf photography creating a synergy between the brand and surf culture. A one-step checkout process was also adopted for customer purchasing ease.

Responsive for mobile

Due to the graphic nature of the desktop site, a separate mobile version was designed to aid in improving the user experience. This included sliders for the “Help Give Back” and “Quiva Rack Features” sections.

Quiva Surfboard Racks

Quiva Surfboard Racks

Extension Works

Extension Works